< BACK // UX/UI DESIGN // BESPOKE MARKETING Objective: create an interactive piece introducing new B2C Performance Marketing Initiative, Bespoke that would take clients and new prospects through a builder widget that teases how the program works. Role: Visual Designer, UX/UI Designer Contributions: - Led conversations around design to art director, copywriters and stakeholders (product and sales) - Designed and developed piece from conception / lo-fidelity and hi-fidelity wireframes to final piece using Adobe Illustrator, Adobe XD and Ceros. - created dozens of assets surrounding the final piece including digital ads, powerpoints, and sale slicks - continued to maintain and make revisions alongside copywriter and stakeholders Results: -Launched in Q4 of 2021 and generated 250K in revenue by the end of that year. -Enabled product and sales team to present and discuss new marketing initiatives to clients and stakeholders. User Profiles: This piece was meant to serve as both a hands-on tool that would enable sales to through their client calls/discussions and also as a standalone piece that prospects could walk through on their own if they come across this through marketing efforts or organically, Feature Planning: Worked with copywriters, and marketing stakeholders to decide on which features were to get added and how we presumed the layout would look. Wireframing and Prototyping: Initial lo-fi wireframe: The initial wireframe was laid out as a classic long-form infographic that outlined the steps that explained how the program worked. Challenges: The design wasn't streamlined and would take several minutes for CSM / Client to get through. Final lo-fi wireframe: The final wireframe contained a condensed widget that users could interact with to take them through a series of steps that outlines and demonstrates how the program works. Design decisions: V1 Prototype: Version 1: ​ Kasasa was in the process of a rebrand that was still unannounced at the time of this product launch. The challenge was to use the existing brand colors as shown below in a visually new way that would seamlessly transition to the new brand launch. ​ The goal was to create components and a layout that could be carried seamlessly into a new brand look without knowing what the end result of the new brand would be. ​ Old brand colors: Heuristics: Visibility: pulse animations were added throughout to lead users through the steps in the builder widget Match: The user is taken through the page with the two main categories then taken through a builder widget Consistency: Icons used at the top of the page are used within the builder widget Recognition: Steps are outlined for users to follow Flexibility: Users are able to navigate back and forth between each step at their own pace by using the tabs in the widget Help: Steps are listed out in a concrete way to accomplish the task with the addition of visual markers to help aid users along. Takeaways / User Analysis: -Step 2 involved choosing between 2 selections. The option to do this was possibly confusing for users / led to the least engagement out of all the other steps. Surprisingly, despite the confusion, the engagement did not fall off after Step 2. This led me to believe users were clicking through and engaging with the interactions multiple times throughout their experience. (Fig 1.1) ​ -The main CTA that led to the demo form was placed at the bottom of the page and got covered up once the user clicked on the pop-up button to show some samples. Only 71 users out of 141 knew to close the pop up to reveal the main CTA (Fig 2.1). This led to only 2% of users clicking the outbound CTA link. (Fig 2.2) ​ -The hover interaction on the top of the page that allows users to learn more about the product / channel offerings do not collect any data. I would likely convert this to a click function to track engagement / interest. Fig 1.1 (click to enlarge) Fig 2.1 (click to enlarge) Fig 2.2 (click to enlarge) Version 2: V2 Prototype: Version 2 (UI redesign): ​ Version 2 of this piece leverages the company's new brand colors and components, following design systems that were put in place across our B2C web and mobile experiences while also using components from version 1 of this design. Heuristic improvements: Visibility: I felt the design of the previous version felt cut off / split into blocks that didn't flow or encourage users to continue to move through the piece. The hover functions on the top icons of the previous design felt like a separate element from the rest of the piece. Match: With the divide in the previous design it felt like users were meant to select or take an action in the first section and it wasn't clear what that was. With this new design, I tried to leave room for users to read through the channel and product offerings, allowing them to hover over and learn more about the icons if needed as nuggets however this would not make a substantial impact in their overall experience. Consistency: Icons and colors are consistent within the entire design. Recognition: Rings around every icon in the previous version was confusing to users. This new version highlights only the icon that is meant to get selected. - A cleaner and more open design allow users to navigate through the piece in the correct order without feeling like each portion of the page are separate from one another. click here to preview version 2

< BACK AUSTIN FOOD TRUCKS Featured Food Trucks: - Hey Cupcake - Paperboy - Curcuma - Baton Creole - Austin City Lemons Modeled and animated in Cinema4D

< BACK // LOGOS & HAND-LETTERING // LOGOS & HAND LETTERING 1/1 3D LOGOS ILLUSTRATED LOGOS Original Logo (not designed by me) Logo reimagined for seasonal menu

< BACK // NOVAWAVE LLC. // NOVAWAVE LLC. Novawave LLC. is a personal brand that was officially established in 2020 as a tiny boutique to sell handmade goods with an emphasis on packaging. The brand served as a creative outlet for me that allowed for an exploration of multiple avenues of creation from the developing the physical product to every element of its packaging. ​ Novawave started back in 2015 when I was in college & selling crochet tops under the name as a way to pay for my design printing costs. Since it's launch in 2020, Novawave LLC. has sold over 1000 units and made over 300 sales. The name is merge between Northern VA or "NoVA" and "wave" (at the time the only products were beachwear). ​ My role: Art Direction, Creative Direction, Designer and Sales/Operations manager PRODUCTS: Hand sewn masks and scrunchies produced in-house. Gua-sha stone sourced from third-party vendor and hand packaged in house. PACKAGING Goal was to carry the brand throughout every element of the packaging from the product to the shipping mailer. Mask and scrunchie packaging were made to be 100% compostable with transparent vellum packing sleeves and rigid cardboard mailers. CROCHET DESIGN + PHOTOGRAPHY Designed and created handmade Crochet tops for the early edition of Novawave in 2015.

< BACK // INFOGRAPHICS// Acxiom Analytics Environment (AAE) Infographic Static long-form infographic explaining data process and flow. Overall Marketing Objective: Create an infographic that enables CST and sales members to have confident discussions with clients about data and how it is used. Project timeline: 3 weeks Role: Designer Deliverables: -long form infographic in PDF or JPG format Design decisions: Stakeholder provided long-form infographics as references for what they were hoping for in terms of final deliverables. After consulting with the team we decided to move forward with an illustrated style using infographics such as this one from Lemonly as inspiration. ​ source: https://lemonly.com ​ Brand colors: Typography: outline lo-fi sketch final prototype Final infographic Classic long-form static infographic Corresponding PPT Graphics

< BACK // WEB DESIGN // BTAN Site Redesign BTAN is an invitation-only conference Kasasa hosts annually to bring prospects and clients in to uncover new market research, cutting-edge technology from Kasasa, and actionable best practices. Kasasa went through a rebrand during the later half of 2021 and the start of 2022, meaning the website needed a refresh. Role: Lead Designer View the live site here: https://www.kasasa.com/btan/ Site map: Old site design: Old design used older brand colors that consisted of lots of reds and blacks. We wanted the new design to feel inviting and optimistic as opposed to the darker tones from the previous design. Old brand colors: Red was the primary brand color and was used as the primary color across the site. Updated site design decisions / visual identity: ​ The site design included new elements from the company's re-brand including colors, gradients and graphic elements. The tonality was meant to feel lighter and more inviting. Final Site Design:

< BACK 3D Record Player + Logo Design Various works for artist Swan lingo Modeled in Cinema4D

VIEW ALL INTERACTIVE / UX DESIGN 3D / 2D DESIGN INFOGRAPHICS WEB DESIGN PRINT BTAN SITE REDESIGN FRONT END DESIGN | PNM B2C DESIGN

< BACK // INFOGRAPHICS// INTERACTIVE INFOGRAPHIC Supplemental infographic created for a blog about consumer expectations post-COVID. Created using Ceros - a cloud-based interactive platform, and Adobe Illustrator ​ View live blog here: https://www.kasasa.com/articles/heres-what-consumers-expect-to-see-from-a-financial-institution

VIEW ALL UX / UI DESIGN 3D / 2D DESIGN PRINT 2D/3D INTRO LYFT ALBUM COVERS B2C DESIGN 2D VIDEO ASSETS | KASASA B2C DESIGN AXIOM ANALYTICS | KASASA COVID-19 IMPACT | KASASA AXIOM ANALYTICS | KASASA

Hi! 👋 I'm Naomi, a Product Designer from the Washington, DC area. ​ I spent over six years in Austin, TX, working as a Visual Experience Designer for a national FinTech company and later transitioned to a role as a Senior Product Designer for a FinTech startup supporting small businesses. ​ I studied Design in NYC and Richmond, VA where I also discovered a love for oil painting. Fascinated by the human experience, I love exploring unknowns and thinking through deep questions, finding visual and strategic solutions for complex problems. ​ Still searching for my Ikigai but I think I hit the lottery with design and would love to continue to contribute my skills to innovative companies. Let's connect! ​ ​ Education: School of Visual Arts | New York City, NY VCUarts | Richmond, VA ​ Contact me - studio@naomihia.com Linkedin: https://www.linkedin.com/in/naomihia/

< BACK 3D LOGOS Modeled in Cinema4D