// NOVAWAVE LLC. //
Novawave LLC. is a personal brand that was officially established in 2020 as a tiny boutique to sell handmade goods with an emphasis on packaging. The brand served as a creative outlet for me that allowed for an exploration of multiple avenues of creation from the developing the physical product to every element of its packaging.
Novawave started back in 2015 when I was in college & selling crochet tops under the name as a way to pay for my design printing costs. Since it's launch in 2020, Novawave LLC. has sold over 1000 units and made over 300 sales.
The name is merge between Northern VA or "NoVA" and "wave" (at the time the only products were beachwear).
My role: Art Direction, Creative Direction, Designer and Sales/Operations manager
Hand sewn masks and scrunchies produced in-house. Gua-sha stone sourced from third-party vendor and hand packaged in house.
Goal was to carry the brand throughout every element of the packaging from the product to the shipping mailer.
Mask and scrunchie packaging were made to be 100% compostable with transparent vellum packing sleeves and rigid cardboard mailers.
CROCHET DESIGN + PHOTOGRAPHY
Designed and created handmade Crochet tops for the early edition of Novawave in 2015.