// INTERACTIVE DESIGN //
Interactive piece deep-diving into Generation Z and their tech / finance habits
Overall Marketing Objective: create a piece to really dive into who the Gen Z generation is and why bankers should care.
"Content engagement from CFIs that positions Kasasa as a trusted thought leader and partner. This engagement will lead to increase sales engagement and client loyalty."
Role: Lead Designer, UX Designer
-Led conversations around design to art director, copywriters and stakeholders (B2B marketing team)
-continued to maintain and make revisions alongside copywriter and stakeholders
view live site here:
Sketch and pivot:
The original objective was to create a piece around Gen Alpha and their banking / tech habits to set Kasasa up as a thought leader and industry expert on a new generation that was rarely discussed / often overlooked in terms of finances.
After some research / discussion the team decided to pivot to a piece around Gen Z.
Design decisions / visual identity:
The main character of the piece was meant to stay consistent with one of Kasasa's blog pieces on generations that featured some illustrations created by another designer:
This blog generates tons of organic traffic - we wanted to capitalize on this and create more content that would stay consistent with the visuals across all our pieces that discussed the same topics.
view live site here: https://www.kasasa.com/exchange/get-to-know-gen-z
-interactive bubbles that walk user through Gen Z profile stats